CEO
Jane Seddon
Jane Seddon is Chief Executive Officer of BSL, bringing more than two decades of leadership experience across the UK and the Middle East. Jane has built a distinguished career leading strategy, operations, organisational transformation, and commercial growth within the Defence and Aerospace sector.
Prior to becoming CEO of BSL, Jane held several senior leadership roles within BAE Systems, working across the UK, Saudi Arabia, Oman and Qatar. Her experience spans programme delivery, governance, workforce strategy, business development, and operational excellence. She has worked directly with senior government and ministry leadership on capability, workforce, and training. As HR Director for the Middle East, she led HR integration across BAE Systems' full regional footprint, having previously held Director roles across Centres of Expertise, Talent & Resourcing, and Organisation Design & Change Management in Saudi Arabia, where she delivered major transformation programmes.
Jane's career began as an apprentice with BAE Systems in the UK, progressing through a series of leadership roles before moving into Middle East leadership positions from 2015 onwards. This foundation now supports her leadership of BSL's continued growth across Qatar, the United Kingdom, Oman, and Türkiye.
A qualified coach and values-led leader, Jane holds an MSc in Strategic Personnel & Development and is a Chartered Fellow of the CIPD, alongside an ICF Postgraduate Certificate in Business & Personal Coaching.